Falcons fined, lose draft pick for pumping in fake noise (Yahoo Sports)

FILE - This is a Dec. 15, 2011, file photo showing the Georgia Dome during an NFL football game between the Atlanta Falcons and the Jacksonville Jaguars in Atlanta. The NFL has fined the Atlanta Falcons, stripped the organization of a draft pick and suspended team president Rich McKay from the league's Competition Committee beginning April 1 following the team's use of fake noise at home games. In a statement released Monday, March 30, 2015, the league announced that the Falcons have been fined $350,000 and will forfeit their fifth-round selection in the 2016 draft. If the Falcons have multiple picks in that round, the highest selection will be forfeited. (AP Photo/Pouya Dianat, File)

In the midst of two losing seasons, the Atlanta Falcons tried to pump up the noise. The NFL announced Monday that it had fined the team $350,000, stripped away a draft pick and suspended team president Rich McKay from the league’s powerful Competition Committee for at least three months after the Falcons conceded pumping artificial crowd noise into the Georgia Dome. For owner Arthur Blank, the whole episode has been a huge embarrassment on top of firing long-time coach Mike Smith after last season and dealing with criticism over a pricey seat-licensing plan to help fund the team’s new stadium. ”Anytime there are actions that compromise the integrity of the NFL or threaten the culture of our franchise, as this issue did, they will be dealt with swiftly and strongly.” Throughout the 2013 season and into the 2014 season, according to the NFL, the Falcons violated league rules that state ”at no point during the game can artificial crowd noise or amplified crowd noise be played in the stadium.” The league also said Roddy White, the team’s former director of event marketing, was directly responsible for the violation and would have been suspended without pay for the first eight weeks of the 2015 regular season had he still been with the club.


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